Make the website front page have a human-readable elevator pitch, and integrate the community explanation video
This is what the (bottom!) of the front page currently says under the "What is GStreamer?" header:
GStreamer is a library for constructing graphs of media-handling components. The applications it supports range from simple Ogg/Vorbis playback, audio/video streaming to complex audio (mixing) and video (non-linear editing) processing.
Applications can take advantage of advances in codec and filter technology transparently. Developers can add new codecs and filters by writing a simple plugin with a clean, generic interface. Read more ...
GStreamer is released under the LGPL. The 1.x series is API and ABI stable and supersedes the previous stable 0.10 series. Both can be installed in parallel.
...along with the tiny tiny Sintel video thumbnail, this doesn't explain jackshit to anyone who is not an ubergeek or already familiar with GStreamer. It doesn't clearly say what it does and enables in terms that both a programmer and a businessperson could understand, and I always try to imagine a decision maker at an enterprise looking at this and quickly moving on (because they can't even grasp what this page is about) instead of saying "hey, I could ask my dev team to consider this for our project!". It also fails to mention GStreamer's vibrant (and professional) community.
Here is new text I am proposing:
GStreamer is a Free and Open-Source project, a multimedia software product, and a community of contributors that make it all possible.
Technologically, strictly speaking, GStreamer is a "software library for constructing graphs of media-handling components". More concretely, as a software product, GStreamer is a Free and Open-Source toolkit for easily developing multimedia software applications for Linux, Windows, Mac OS, and other platforms. The applications it supports range from very simple usecases (such as basic audio/video playback or streaming) to complex audio/video processing, mixing, and non-linear editing applications. Applications can take advantage of advances in codec and filter technology transparently. Developers can add new codecs and filters by writing a simple plugin with a clean, generic interface (read more about GStreamer's features...)
As a Free and Open-Source project licensed under the LGPL, GStreamer is developed by an international community of individuals and organizations working together to create the best framework for enabling rapid development of multimedia software applications. Learn more about how the project and our community works in this video: (embed the video I made a few months ago)